10cric ios app open url :u158.ccDharmendra Nathvani, Owner and Director, La Lingerie states, 鈥淲ith gradual development of social media and people having access to more content, information on essential sleepwear is out there and people are accessing it.鈥?A prominent multi-brand retailer from the East, he stresses on the potential of Tier II and III markets. 鈥淭he growth in these regions is tremendous as they have more spending power compared to our metropolitans. If the average ticket size of the product ranges anywhere between Rs 2,000 to Rs 3,000, then yes, the consumers are spending on this category though the percentage of people spending is still small when compared to the population of our country.鈥?
鈥淭here is no doubt that the sleepwear and loungewear is a quick fashion option gaining much popularity among the youth,鈥?acknowledges Udit Todi. 鈥淟ike any other apparel segment, this segment too enjoys very high retail space today.鈥?
鈥淓ven in LFS, space for loungewear and sleepwear has increased in share since the business they are bringing in is almost the same as lingerie. Aside from this, a lot of focused standalone stores of sleepwear and activewear have also come up as well,鈥?states Gargi Ruparelia.open url :u158.cc
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